Setting Up Your Dealer Profile
Complete guide to creating a professional dealer profile that builds trust
🏢 Why Your Profile Matters
First impressions count: Your profile is often the first thing other dealers see
Trust building: Complete profiles receive 40% more offers
Professional credibility: Detailed information establishes legitimacy
Better visibility: Complete profiles rank higher in search results
📋 Profile Setup Checklist
Essential Information
☐ Dealership name and DBA
☐ Business address and contact info
☐ Dealer license number
☐ Years in business
☐ Primary contact person
☐ Business phone and email
Professional Details
☐ Business description
☐ Specialties and focus areas
☐ Service area coverage
☐ Business hours
☐ Website and social media
☐ Professional photo/logo
🏗️ Step-by-Step Setup
Step 1: Basic Information
1. Navigate to your account dashboard
2. Click "Edit Profile" or "Profile Settings"
3. Enter your legal business name exactly as it appears on your license
4. Add any DBA (Doing Business As) names
5. Input your complete business address
Step 2: Contact Information
1. Add your primary business phone number
2. Include a secondary contact if available
3. Enter your business email (not personal)
4. Set your preferred contact method
5. Add business hours and time zone
Step 3: Business Description
1. Write a compelling business overview (150-300 words)
2. Highlight your specialties and expertise
3. Mention years in business and experience
4. Include your service area or geographic focus
5. Add any certifications or awards
📸 Professional Presentation
Logo and Photos
Business logo: High-resolution, professional design
Dealership photos: Clean, well-lit exterior/interior shots
Team photos: Professional staff pictures
File formats: JPG, PNG (under 5MB each)
Writing Tips
Professional tone: Business-appropriate language
Specific details: Concrete facts and numbers
Unique value: What sets you apart
Proofread: Check spelling and grammar
🎯 Profile Optimization
✅ Best Practices
• Complete all available fields (aim for 100% completion)
• Use keywords relevant to your specialties
• Update information regularly to keep it current
• Add multiple contact methods for accessibility
• Include your website and social media links
• Highlight any industry certifications
❌ Common Mistakes
• Leaving fields blank or incomplete
• Using personal instead of business information
• Poor quality or unprofessional photos
• Vague or generic business descriptions
• Outdated contact information
• Inconsistent branding across platforms
🔄 Keeping Your Profile Current
Regular Updates
Monthly review: Check all information for accuracy
Contact changes: Update immediately when phone/email changes
Business growth: Add new services, locations, or certifications
Photo refresh: Update photos annually or after renovations
Description updates: Reflect current specialties and focus
📞 Profile Support
Need help setting up your dealer profile or have questions about best practices?